Search engine optimization

From Wikipedia, the encyclopedia: engine (SEO) is the process of improving the volume and quality of traffic to a web site from engines via “natural” (“organic” or “algorithmic”) results. Usually, the earlier a site is presented in the results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different of , including image , , and industry-specific vertical engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may adding unique content to a site, ensuring that content is easily indexed by search engine , and making the site more appealing to users. Another class of techniques, known as hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user . Search engines look for sites that employ these techniques and may remove them from their indexes.

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