Search engine optimization

From Wikipedia, the free encyclopedia: optimization () is the process of improving the volume and quality of traffic to a site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different of search, including image search, search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may adding unique content to a site, that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user . Search engines look for sites that employ these techniques and may remove them from their indexes.

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