Tag: labels

Independent French fashion labels use coronavirus lockdown to rethink their offerings and prepare for a new world of conscious shopping

The writing had been on the wall since Paris Fashion Week in late February. As the coronavirus outbreak became a pandemic and cases in Italy rose, it seemed likely that France would take drastic action in a bid to stem the spread of Covid-19. Still, between the closure of non-essential businesses on the evening of March 14 and French President Emmanuel Macron’s announcement of a lockdown starting on March 17 at noon, there wasn’t much time for Paris-based designers to make plans. “Our stores…

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