Search engine optimization

From Wikipedia, the free encyclopedia: Search () is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. can also target different kinds of search, including image search, search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing that could prevent search engine indexing programs from spidering a site. Other, more noticeable efforts may adding unique content to a site, ensuring that content is easily indexed by search engine , and making the site more appealing to users. Another class of techniques, known as hat SEO or spamdexing, use methods such as farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

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