Quality guidelines – basic principles from Google

Make for users, not for engines. Don’t deceive your users or present different content to engines than you display to users, which is commonly referred to as “cloaking.”

Avoid tricks intended to improve search rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to spammers or “bad neighborhoods” on the , as your own ranking may be affected adversely by those links.
Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to .

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