Google Design and content guidelines

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text .
a site to your users with links that point to the important parts of your site. If the site is larger than or so links, you may want to break the site map into separate .

Create a useful, - site, and write pages that clearly and accurately describe your content.
Think about the words users would type to your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
Make sure that your TITLE tags and ALT attributes are descriptive and .
for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).

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